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Improving SEO via Pre-Rendering

Discover how Harper’s new pre-rendering template boosts website SEO and performance. Learn how edge delivery, orchestration, and Puppeteer rendering enable lightning-fast static pages and seamless scalability for modern React applications.
Blog

Improving SEO via Pre-Rendering

Austin Akers
Head of Developer Relations
at Harper
November 4, 2025
Austin Akers
Head of Developer Relations
at Harper
November 4, 2025
Austin Akers
Head of Developer Relations
at Harper
November 4, 2025
November 4, 2025
Discover how Harper’s new pre-rendering template boosts website SEO and performance. Learn how edge delivery, orchestration, and Puppeteer rendering enable lightning-fast static pages and seamless scalability for modern React applications.
Austin Akers
Head of Developer Relations

In this conversation, Austin and Marianne discuss a pre-rendered demo built on the Harper platform, focusing on its architecture, rendering process, and the challenges faced during development. Marianne explains how the demo improves SEO by serving pre-rendered content quickly and efficiently, and they delve into the technical aspects of the system, including the use of Puppeteer for rendering and the orchestration of jobs across nodes. The conversation highlights the importance of performance optimization and addresses edge cases encountered during development.

• The demo is a static pre-rendered template aimed at improving SEO.

• Using a headless browser allows for faster content delivery.

• The system architecture includes a delivery cluster and render service.

• Performance testing showed the ability to handle 2,000 pages per minute.

• Challenges included job orchestration and ensuring atomicity in the database.

• Edge cases were addressed to prevent race conditions in job processing.

• The use of Puppeteer allows for flexible rendering options.

• The orchestrator node plays a crucial role in job management.

• Future improvements will be based on community feedback.

• The demo is currently in use with several customers, pending permission for public display.

In this conversation, Austin and Marianne discuss a pre-rendered demo built on the Harper platform, focusing on its architecture, rendering process, and the challenges faced during development. Marianne explains how the demo improves SEO by serving pre-rendered content quickly and efficiently, and they delve into the technical aspects of the system, including the use of Puppeteer for rendering and the orchestration of jobs across nodes. The conversation highlights the importance of performance optimization and addresses edge cases encountered during development.

• The demo is a static pre-rendered template aimed at improving SEO.

• Using a headless browser allows for faster content delivery.

• The system architecture includes a delivery cluster and render service.

• Performance testing showed the ability to handle 2,000 pages per minute.

• Challenges included job orchestration and ensuring atomicity in the database.

• Edge cases were addressed to prevent race conditions in job processing.

• The use of Puppeteer allows for flexible rendering options.

• The orchestrator node plays a crucial role in job management.

• Future improvements will be based on community feedback.

• The demo is currently in use with several customers, pending permission for public display.

Discover how Harper’s new pre-rendering template boosts website SEO and performance. Learn how edge delivery, orchestration, and Puppeteer rendering enable lightning-fast static pages and seamless scalability for modern React applications.

Download

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Discover how Harper’s new pre-rendering template boosts website SEO and performance. Learn how edge delivery, orchestration, and Puppeteer rendering enable lightning-fast static pages and seamless scalability for modern React applications.

Download

White arrow pointing right
Discover how Harper’s new pre-rendering template boosts website SEO and performance. Learn how edge delivery, orchestration, and Puppeteer rendering enable lightning-fast static pages and seamless scalability for modern React applications.

Download

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Personalization is a data-delivery problem. Every architectural choice reduces to two distances: compute to user, and compute to fresh data. This piece maps five real architectures against both axes, scored on a concrete retailer workload where stale or slow data breaks the business.
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Personalization is a data-delivery problem. Every architectural choice reduces to two distances: compute to user, and compute to fresh data. This piece maps five real architectures against both axes, scored on a concrete retailer workload where stale or slow data breaks the business.
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